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From mad man to superwoman
ME PoV Winter 2013 issue
A growth of a different kind
Today’s Chief Marketing Officer (CMO) is smarter, wiser and – contrary to popular belief – enjoys a higher average tenure. But it hasn’t always been this way. What happened? Let’s take a short trip back in time and experience the evolution of this executive. Her ascendance was always in the cards, but she had to wait for the rise of another player.