The time is now | Deloitte Middle East | ME PoV issue 17 has been added to your bookmarks.
The time is now
ME PoV Summer 2015 issue
The world has transformed into a global village with people just one click away. Social media has become the essential factor in reshaping the globe–empowering youth, women, governments and entrepreneurs–while, most importantly, encouraging freedom of speech in our part of the world. But what of the risks associated with this exponential rise in the use of social media?
The Arab Spring in 2011 played a vital role in the exponential growth of social media in the Middle East and according to the U.S. Census Bureau, social media numbers continue to grow in the region, exceeding global average numbers, with many countries, in particular Saudi Arabia and the United Arab Emirates (UAE) showing strong social media penetration. The surge in social media use, however, is a double-edged sword: while allowing end-users to transform the Internet from a monologue to a collaborative mode of communication, it also exposes organizations to risks related to data, technology, people and structure.
Where social media is concerned, these factors are often beyond a company’s control yet can ultimately impair its reputation. Facts and figures sourced from The Social Media Revolution 2015, show the importance of social media in our daily lives.