Doblin, the innovation unit of Monitor Deloitte
Innovation is one of the last remaining sources of trend-breaking growth, yet too often companies fail at it because they approach innovation as if it is an art, assuming brainstorming and random moments of genius will help them win. They won’t. Doblin helps companies achieve long-term success in today’s competitive markets by adding discipline and order to systematically discover new sources of growth.
How we can help
Doblin specializes in helping companies anticipate and seize new business opportunities. Our dynamic teams of designers, researchers, and strategists approach challenges with diverse perspectives and experiences. Balancing strategy with exploration, discipline with creativity, and practicality with ambition, we help companies untangle gnarly problems and develop viable solutions with lasting impact. We are one of the few innovation firms that go beyond opportunity analysis and portfolio management by also working with our clients to generate and build new offerings and businesses.
The powerful combination of Doblin’s sophisticated design thinking methods and Monitor Deloitte’s cutting-edge approaches to change management and strategic implementation extends our ability to help clients move more seamlessly through an integrated innovation process. In fact, this combination has helped Deloitte emerge as “a global leader in Innovation Strategy & New Product Development Consulting based on capabilities,” according to Kennedy.
About our services
- Set innovation strategy - working alongside senior leaders, we explore how forces of change potentially impact the enterprise and industry, and identify where opportunities lie within the seemingly chaotic landscape. We then set an “innovation ambition” and help diagnose and address internal breakdowns. Finally, we advise senior leaders on their responsibilities for championing innovation.
- Design, build, and launch innovations - we work with companies to convert opportunities and ideas into new businesses. Using generative research methods, we unearth new insights about consumers and translate those insights into business concepts that encompass multiple types of innovation. We facilitate prototyping and testing to refine new offers and accelerate launch and scaling. Working with the client implementation team, we use strategy, marketing, and enterprise analytics to refine, pilot, and launch the new business.
- Become better innovators - sustained innovation effectiveness requires discipline, competence, and experience. We help clients develop their own signature innovation capabilities, systems, and structures that are specific to the enterprise. This includes the integration of innovation across the business, development of networks and governance structures, establishment of incentives and metrics, and implementation of learning programs to teach innovation practices.