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The best is yet to come
Central Europe CFO Survey 2015

Driven by high external risk, the top priority for next year, shared by CFOs across CE countries, is simply to grow revenues from their current markets.

About the Deloitte CE CFO Survey

This regular, high quality questionnaire tracks the latest thinking and actions of CFOs representing largest and most influential companies in the region. It explores top-tier CFO issues across four areas:

  • Business environment,
  • Company priorities and expectations,
  • Finance priorities,
  • Personal priorities.

Key findings

  • The majority of CFOs in Central Europe are experiencing an above normal, high or very high level of external risk.
  • Driven by this high external risk, the top priority for next year, shared by CFOs across all CE countries, is simply to grow revenues from their current markets.
  • CFOs in CE hold divergent views on other priorities for the next 12 months. While those in one major block of countries support revenue-seeking strategies, those in a second block are planning to establish a cost advantage.
  • The clear majority of CFOs in Central Europe believe that the time has not yet come to take more risk on to their company balance sheets. The appetite for risk is notably higher among CFOs in Lithuania and Poland.
  • CFOs expect a wave of M&A activity and restructuring in the quest for new levels of revenue and efficiency.
  • While talent shortages are not a concern for most participating CFOs, there are opportunities across the region for experienced financial professionals.
  • Contrasting expectations for GDP growth signal that the two main regions of Central Europe will grow at different speeds – there is a clear north/south Divide in Central Europe.
  • Participants’ three-year perspectives on their companies’ ability to service their debt suggests that Central Europe businesses will improve over the long term.
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