Deloitte Southeast Asia's large scale change management activity sets a Guinness World Record

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Deloitte Southeast Asia's large scale change management activity sets a Guinness World Record

Jakarta, 4 November 2014 — 800 Deloitte employees from across 10 locations around Southeast Asia combined to set a Guinness Book of Records ‘World Record’ in a unique large scale change management activity and strategy building exercise to launch Deloitte’s global 2020 strategy.

This exercise was organised in conjunction with the annual Deloitte Southeast Asia Partners Conference, held in Singapore this year.

Called “Take flight to 2020”, the activity was designed to provide a platform for Deloitte’s people to inspire and be inspired by the vision and dreams of fellow colleagues and saw the 800 staff and partners setting a new Guinness World Record for having the ‘Most People Making Paper Aircrafts Simultaneously in Multiple Locations’.

Press contact:

Butty Lumbantoruan
Deloitte Indonesia
Marketing Communications Director

This is the first time anyone has attempted this feat, and Deloitte Southeast Asia went one step further by including its offices around the Southeast Asia region to participate in the record setting attempt. Countries that joined were Brunei, Indonesia, Malaysia (2 different locations), The Philippines, Singapore (2 different locations), Thailand and Vietnam (2 different locations), with the most participants in Singapore. All 10 locations, with the largest group being at Pan Pacific Singapore comprising of 250 Deloitte Southeast Asia partners and global leaders at the conference, started the attempt simultaneously at 11.38am (Singapore time). Participants were required to fold three paper aircrafts within 15 minutes and to write on the aircraft their dreams and what the Deloitte 2020 vision means to them. A total of 3,067 planes were folded in 15 minutes. Folding the paper aircraft is a symbolic gesture of these dreams and aspirations taking flight within Deloitte.

Deloitte Southeast Asia CEO Chaly Mah said, “With the Deloitte 2020 strategy, as we look towards becoming the undisputed global leader in professional services, the aspirations of our people will help us define the collective vision to set the direction for achieving undisputed leadership, innovation and the impact we make on our clients and our talent.”

“This exercise rallies the collective Deloitte Southeast Asia, and demonstrates the cohesiveness of our people. It also shows the innovative culture within Deloitte, where we harness the power of our people to harvest good quality ideas that will help us structure and advance our business as we navigate the ever-changing marketplace,” says Dr Janson Yap, Deloitte Southeast Asia’s Innovation Leader who led the firm in this record-setting effort.

Mr Mah received the World Record certificate on Deloitte Southeast Asia’s behalf from Miss Seyda Subasi-Gemici, Adjudicator Turkey, Guinness World Records Ltd, at a gala dinner on 31 October 2014 that marked the close of the Deloitte Southeast Asia Partners Conference.



This record is for the greatest number of people making paper aircrafts, at events held simultaneously at
different venues, which has been set up by the same organisation.

The record is based on the total number of people folding paper aircrafts.


1. A loud start and finish signal recognised by all participants must be used. Two experienced timekeepers (e.g. from a local athletics club) must time the attempt with stopwatches accurate to 0.01 seconds.
2. At the signal, all participants must start folding their A4 paper in order to make paper airplanes simultaneously.
3. The paper aircraft should be made in an acceptable way exclusively out of standard A4 or nearest national standard size (e.g. 8.5 in. x 11 in. in the USA) paper that has been folded.
4. All participants must be making paper aircrafts for a minimum of 15 minutes.
5. When the attempt stops, after a minimum of 15 minutes, the two independent witnesses present at the attempt must check the quality of each paper aircraft made. It is at the independent witnesses’ discretion to discount any participants with a substantial number of aircrafts not up to the traditional standard.
6. The two independent witnesses must count the number of people having made paper aircrafts using an acceptable counting method.
7. Although the record is based on the number of people making paper aircrafts, the total amount of paper aircrafts made at the end of the attempt must be also given.  

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