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Perspectives
Brewing Success in Indonesia's Coffee Industry
This publication aims to provide a better understanding of the significant growth of local coffee businesses in Indonesia. It is enriched by a discussion from an in-depth interview with a local retail coffee business and a nation-wide consumer survey.
Indonesia was named the fourth largest coffee producer and fifth largest coffee consumer. Along with that, in recent years, Indonesia has seen a significant surge in retail coffee business establishments and a growing trend of coffee consumption since the late 2010s. Coffee businesses introduced new, more practical coffee consumption ecperiences: from Ready-to-Drink (RTD) package to grab-to-go stores - marking the Fourth Wave of coffee business evolution in Indonesia.
To dive deeper into Indonesia's growing coffee market, this publication explores five important questions: How is the market for retail coffee businesses in Indonesia? What are the emerging trends of the retail coffee market in Indonesia? What are the behaviours, drivers, and concerns of coffee consumers in Indonesia? What types of business models can business owners consider? And lastly, what opportunities lie in Indonesia's coffee market?
Brewing Success in Indonesia's Coffee Industry
