Generative AI

Generative Artificial Intelligence (Gen AI) has emerged as a transformative force with the potential to reshape industries and enterprises, revolutionise the way people work and live, and address society’s most pressing challenges and opportunities.

But, as the buzz around Gen AI grows, so do concerns about its potential risks. These include fears about AI models lacking accountability, breaches of people’s right to privacy, irresponsible use of personal information, and potential unfair bias amplification that could reinforce harmful stereotypes.

Currently, Gen AI has a vast amount of knowledge, but it does not necessarily have the experience or ability to apply specific business acumen in decision-making or autonomously understand and respect social norms. It also tends to embellish the truth on occasion, or even make things up completely, to engage and keep your attention.

This hallucination could potentially have serious consequences for enterprises using Gen AI systems to complement or augment human endeavours. To help Gen AI reach its full potential as it matures, enterprises must put in place robust frameworks and guardrails to ensure the future of Gen AI is both ethical and beneficial to society.

At Deloitte, our Trustworthy AI framework reflects our shared values and expectations about AI and guides decision making around its design, operation, and governance. The framework identifies seven key areas for organisations to consider when designing, developing, deploying and operating AI products.

By addressing the complex ethical issues surrounding Gen AI, enterprises are not only laying the foundation for their own future success, but are also contributing to a fairer, more equitable AI-driven future for all. Download our whitepaper to explore the frameworks that enterprises can put in place to ensure the future of Gen AI is both ethical and beneficial to society.

If you would like to find out how we can help you embark on your Gen AI journey, sign up for our Gen AI Workshop or contact our Deloitte Southeast Asia Deloitte Greenhouse Lead, Karen Brown at karenbrown@deloitte.com. We would love to hear from you.