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Advertising, Marketing & Commerce
Experience is at the heart of the human condition. It’s how we learn. It’s how we live. It changes us. We believe that humans retain more from an experience than from things. How we feel is what sticks with us. Our experience imbues the world with meaning, embeds memories, and transforms our perceptions and behaviors.
Great experiences build connections. Strong connections create loyalty. Loyalty drives business results.
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How we can help
Creative Design and Innovation We combine storytelling, technology, design thinking, strategy, and behavioral science in new and unexpected ways to craft impactful and immersive content, bold new ways of engaging with customers, and entirely new experiences. Design and innovation are core to what we do every day, differentiating both us and our clients as we help brands to elevate their approach to the human experience.
Advertising and Branding We work with CMOs to bring powerful, brilliant, creative ideas to life. Through AoR relationships with our clients and mission critical projects, we build brands, launch new products and services, and help our clients acquire new customers. We deliver all of this using data and insights with the right creative approach, delivered through the right placement: TV Advertising, OOH, Physical Activations, Digital, Social, and more.
Digital Marketing We work with CMOs and Marketing Technology leaders on the future of their marketing and advertising. We help them drive substantially increased and measurable value by enhancing their marketing and media operating models, processes, technology platforms, and their use of supporting 1st, 2nd, and 3rd party data, analytics, creative and content. Working closely with clients and brands, we help them more effectively engage with - and market to – the full funnel of audiences and their existing set of identified customers.
Digital Commerce We help clients define and realize their long-term commercial growth strategy through implementation and operation of global B2C and B2B platforms. Our differentiated and competitive data-driven customer experience enables our clients to connect with their customers through commerce, driving meaningful, positive, and brand-building outcomes.
Customer Experience Platform Reimagine what’s possible throughout your advertising and marketing operations with Deloitte technology solutions. Hux by Deloitte Digital automates and powers your customer data collection and deploys machine learning capabilities to fine-tune how you engage with individual customers, enabling you to create more personalized, contextualized, and memorable experiences—whether you’re building a brand, launching a new product, or driving acquisitions.
View Deloitte's awards and recognition
- Sitecore Experience Award
Deloitte Digital had been awarded the win for Most Impactful Human Connections in a Changing World at the global Sitecore Experience Awards.
Deloitte has won the award for their work with EPA Victoria on AirWatch that provided live air quality forecasts and health advice in easy to understand language during the 2020 bushfires.
Find out more about this award here or reach out to Troy Outtram (touttram@deloitte.com.au) or Zoe Freeman (zfreeman@deloitte.com.au) - Italian Effie Award
Italy C&M’s social media project for the city of Milan to relaunch one of the biggest city-parks in the suburbs has been recognized at the Italian Effie Award, under the “Small Budget” category. Stories entered in this category refer to brand campaigns that have not been able to take advantage of substantial paid media investments and have obtained surprising results by virtue of innovative elements, strategy, creative execution or for the choice of channels and touch points.
Check out how Deloitte contributed to turn an old Milanese icon into a real “social park” here.
To learn more about this award or the project itself, please reach out to Emanuele Viora (eviora@deloitte.it)
- What season is it? Awards season!
Summer’s just getting started but we’ve already been busy. Check out some recent nods and awards Deloitte Digital has received.
- The Gift of Elevating the Human Experience in Business—At Scale
In this second edition Barbara Venneman, Global Head of Deloitte Digital’s Advertising, Marketing & Commerce practice describes how businesses can transform to be more human-centric through data-driven techniques. The result: increased customer engagement and retention at scale, and lift to the bottom line.