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Digital Consumer Trends

The Irish Cut

Explore insights into digital behaviours
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Welcome to the Digital Consumer Trends (DCT) website, a go-to source for the latest insights into consumer preferences and habits surrounding digital products and services.

Our annual survey, now in its 14th year, is one of the largest of its kind, and this year's study includes approximately 27,150 participants from 17 countries worldwide, with 1000 participants specifically from Ireland.

Our flagship Digital Consumer Trends survey is designed to cut through the hype and provide a comprehensive understanding of what consumers truly think about digital products and services. With over 1000 Irish participants, we delve into a wide range of topics, including AI, sustainability, the metaverse, streaming, devices, cost-of-living and privacy.’

Explore the key findings

Digital Usage & Online Behaviours

65% of phone owners look at their phone within 15 minutes or less after waking up and 36% state that they look at their phone at least 50 times a day. Read more
Research
10 minute read

Entertainment

Access to Smart TV’s has increased from 66% to 71% of respondents. 20% cancelled a video streaming service in the P12M, main reason being that it wasn’t being used enough, too expensive or needed to spend less on subscriptions
Research
10 minute read

Digital Consumer Trends 2022

The Digital Consumer Trends Survey is a global report measuring consumer preferences and habits around digital products and services.
Research
10 minute read

The metaverse and Web3: The next internet platform

Looking past the hype and critique, Web3 and the metaverse are shaping a new application layer for the internet. How can leaders better understand this evolution and what it means for businesses, organisations and society?
Research
12 minute read

Press room

Technology, Media & Telecommunications Home

(TMT) industry group brings together one of the world’s largest pools of deep industry experts.

Get in touch

Download the Ireland deck

To get a comprehensive view of all the insights from the DCT survey, make sure to download our Ireland deck, which contains a wealth of data and statistics on different topics from the survey. Gain a deeper understanding of the digital consumer landscape in the Ireland by accessing the Ireland deck through the link below.

Download

Get in touch

John Kehoe

Partner | Audit & Assurance

Colm McDonnell

Partner, Risk Advisory | Head of Technology, Media & Telecommunications
+353 1 417 2348