Dublin hotels continue to make gains in 2012
Deloitte, the leading business advisory firm, has released the Dublin hotel figures from STR Global for H1 2012. Once again, the figures demonstrate that the hotel industry in the capital is continuing to make gains across all performance indicators. Occupancy levels were up 2.1% on the same period last year, the average daily rate (ADR) was up 7.8% and revenue per available room (RevPar) rose by 10%.
Occupancy levels in Dublin hotels for the first half of the year stood at 70%. The ADR figure was €86.91 and the RevPar figure was €60.94. Figures for the same period last year were occupancy levels of 69%, ADR stood at €81.32 and RevPar was €55.92.
Commenting on the H1 2012 STR Global results, Kevin Sheehan, Partner in charge of Travel, Hospitality and Leisure Services at Deloitte, said:
“The increases observed over the first half of the year are not as significant as those achieved in the same period in 2011. However we must remember that the gains made last year were on the back of significant drops in activity in the previous years. This trend was also demonstrated in the Q1 2012 findings.
“One of the positives that we can take from the results is that significant percentage increases have been observed in RevPar - indication that while occupancy levels are not increasing at the same rate as last year, hoteliers in Dublin are driving performance through room rate which is directly affecting the bottom line.
“However, hoteliers will need to be cognisant of the fact that one of Dublin’s key selling points is that it is now considered a good value city break destination. A challenge for the market is not only communicating that message to the consumer, but also maintaining this favourable price proposition. In order to deliver long term growth, the focus needs to be on increasing occupancy levels as a means of driving profitability, while maintaining competitiveness on rate.
“Achieving occupancy growth will be a challenge as hotels in the capital are still operating in a market with constrained demand. For example, recent figures released by the Central Statistics Office show that trips to Ireland by overseas visitors remained flat in the first half of this year, compared to the same period last year. Dublin needs to compete not just with other tourist destinations within Ireland, but also against the other capital cities of Western Europe to boost occupancy rates.
“However, it is positive that the performance indicators that contribute to profitability are all continuing to trend upward. Performance is holding steady quarter by quarter, and with the launch of initiatives such as The Gathering 2013, the industry is playing its part in ensuring that performance continues to move in the right direction.”
Notes to editors:
All analysis in local currency.
Dublin H1 2012 data is based on monthly and daily results for the months January – June 2012
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The information contained in this press release is correct at the time of going to press.
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