Trinity College students snap up first prize in Deloitte Top Technology Talent Competition with Snapit
29 April 2013 - A group of Trinity Students have won the 2013 Deloitte Top Technology Talent Competition for their idea for an app which lets people upload an event into their diary and provides an option to share the event details instantly with their friends’ calendars.
The three students, Samuel Albanie, Pablo Porto Veloso and Florian Rhinow, all of whom are studying for an MSc in Networks and Distributed Systems, presented ‘Snapit!’ as a business solution for tourism and nightlife businesses
The students recognised that these sectors regularly promote events through poster marketing campaigns and developed the idea for the ‘Snapit!’ app which takes a photo of the poster and then translates that image into a calendar entry on the person’s phone, which could then be shared with their friends. To carry out this translation the team propose utilising data gathering technologies such as Optical Character Recognition (OCR) and Quick Response (QR) codes. The app itself would be built on open source web technologies including Django, HTML5, jQuery and PhoneGap and deployed across Amazon’s cloud platform.
‘Snapit!’ creates a new and innovative platform for event promoters to access their target market. Premium placed event slots would be offered to promoters and event organisers to purchase. These slots would depend on the user’s location, thus targeting the most relevant audience. Close integration with social media platforms could also offer further segmentation of the advertising market.
The annual Deloitte Top Technology Talent Competition, which seeks innovative ideas from university students at all levels across Ireland on how technology can solve a business problem or meet a consumer need, offers the winning students a choice of either a €1,000 prize or four weeks’ paid work experience in Deloitte’s technology integration practice. If the students choose the work experience option they can use that time to further develop their idea, or to gain valuable technology and business experience with one of the world's largest professional services organisation.
Harry Goddard, Partner, Technology Integration, Deloitte said:
“Congratulations to the team from Trinity on winning this year’s competition, as the competition amongst the finalists was very strong. The judging panel were extremely impressed with all the finalists’ ideas, and the professional and comprehensive way in which they pitched to the judging panel. Key attributes that all finalists demonstrated were a strong engineering capability, coupled with a keen sense of commercial viability. Ultimately, the judges felt that ‘Snapit!’ had a unique selling point, would be easy to use, and not least, the team had considered and segmented their target market in addition to devising a clear and achievable business plan.”
Before the final decision on the winner was made, a number of shortlisted entries were invited to Deloitte’s offices to present their idea, ‘Dragons Den style’, to a panel of industry experts who then determined the overall winner. Along with members of the Deloitte Technology Integration team, Jason Ward, EMC Ireland Country Manager, was present on the judging panel. Before the final presentation, the shortlisted students also had the opportunity to receive feedback on their idea and guidance on their final presentation from designated mentors from Deloitte, thereby benefiting from practical advice from experienced technology consultants.
Commenting on his group’s win, Florian Rhinow said:
“The team regularly meet on campus to brainstorm new ideas as we are all interested in the start-up industry and love to build applications that have an impact. By progressing through the competition, we have received really great feedback and useful advice, and this has given us confidence to progress our idea. Over the coming weeks, we want to code a prototype of ‘Snap-it!’ and see how people react to it."
“Both the mentors and judging panel were very much inspired by the innovation that is clearly in abundance in Irish third level institutions. Year on year, the quality of entries that we receive through this competition is testament to the talent of Irish third level business and technology students. This is to be very much celebrated, and I am delighted that Deloitte, through this competition, is recognising this,” concluded Harry Goddard.
This is the third year of the Deloitte Top Technology Talent Competition.