Tech Trends 2015

Press release

Deloitte Tech trends report identifies top trends CIOs need to know in 2015.

Role of CIO evolving rapidly, with integration at the core of its mission. Two thirds of Irish CIOs ring-fence less than a tenth of budget for innovation.

19th March 2015 – Today Deloitte issued its annual Tech Trends report on “The Fusion of Business and IT.” The report outlines the top technology forces with the potential to reshape business models, reimagine customer engagement, and change how work is done. It examines how some of the biggest macro technology forces — digital, analytics, cloud, the renaissance of core systems, cyber security, and the changing role of IT within the enterprise — are enabling advancements in business, government, and society. This year’s theme, “The Fusion of Business and IT,” is broadly inspired by a fundamental transformation in the way business C-suite leaders and CIOs collaborate to harness disruptive change, chart business strategy, and pursue transformative opportunities. 

As technology transforms existing business models and gives rise to new ones, the report finds that the role of CIO is evolving rapidly, with integration at the core of its mission. CIOs will need to become Chief Integration Officers. This integration role is critical from an Irish CIO’s perspective as the most recent Deloitte Ireland CIO Survey found that while Irish CIOs are willing to make investments in technologies, two thirds ring-fence less than a tenth of their budget for innovation. 

Harry Goddard, Technology Partner, Consulting, Deloitte commented: “Deloitte Ireland research shows that CIOs here feel constrained by risk aversion amongst their executive peers, but they need to be careful that they do not find themselves relegated to an operational role. They should view their responsibilities through an enterprise-wide lens, helping ensure critical domains like digital, analytics, and cloud aren’t spurring redundant, conflicting, or compromised investments within departmental or functional silos. In this shifting landscape of opportunities and challenges, CIOs can be not only the connective tissue, but the driving force for intersecting, IT-heavy initiatives.

“Our report looks at the remarkable rate of IT change and provides an insider’s view of what is happening today and anticipated in the next 18-24 months — across industries, geographies, and company sizes. It encourages IT executives to be the catalyst of change for emerging technologies — helping the business understand the ‘what,’ the ‘so what,’ and the ‘now what.’ Inspiring tomorrow, but also plotting a path to get there deliberately and responsibly from the realities of today.” 

Also of pertinence in an Irish context, the report identifies scarcity of technical talent as a significant concern across many industries, with some organisations facing talent gaps along multiple fronts. Recent figures in Ireland indicated that there are 7,000 jobs in the ICT sector unfilled . There are also unprecedented needs for new and different skill sets, including creative design, user experience engineering, and other disciplines grounded in the arts. To tackle these challenges, companies will have to nurture a new kind of employee—the IT worker of the future—who possesses habits, incentives, and skills that differ from those in play today. They will also need to develop new techniques for organising, delivering, and evolving the IT mission.

Further trends include:

Ambient Computing – Ambient computing is the backdrop of sensors, devices, intelligence, and agents that can put the Internet of Things to work. Possibilities abound from the tremendous growth of embedded sensors and connected devices — in the home, the enterprise, and the world at large. Translating these possibilities into business impact requires focus — purposefully bringing smarter “things” together with analytics, security, data, and integration platforms to make the disparate parts work with each other.

• Dimensional Marketing – Marketing has evolved significantly in the last half-decade. The evolution of digitally-connected customers lies at the core, reflecting the dramatic change in the dynamic between relationships and transactions. A new vision for marketing is being formed as CMOs and CIOs invest in technology for marketing automation, next-generation omni-channel approaches, content development, customer analytics, and commerce initiatives. This modern era for marketing is likely to bring new challenges in the dimensions of customer engagement, connectivity, data, and insight.

Other trends include amplified intelligence (use of artificial intelligence to amplify workers’ abilities), API economy (soft components being reused, shared and monetised), software-defined everything (the entire infrastructure and operating environment being virtualised and automated), and core renaissance (modernising systems to pay down technical debt, replatforming solutions and embracing innovative new services).

Goddard added: “The report examines tech advances not for technology’s sake, but offers a look at how advancements in IT can significantly impact businesses, government agencies, and potentially even society. A healthy scepticism towards ‘shiny object syndrome’ is required giving the pace and magnitude of change. Tech Trends 2015 looks to short-circuit hype cycles, including real-world examples of the trend in action and a prescriptive section covering ‘where do you start.’ Over the coming months, CIOs and executives will have the opportunities to learn more about these trends, develop a response plan, and prepare for what’s next.”

In collaboration with Singularity University, the report includes a section dedicated to six technologies whose impact may be profound: artificial intelligence, robotics, additive manufacturing, quantum computing, industrial biology, and cybersecurity. The report also offers “Lessons from the Front Lines” highlighting examples of organisations putting the trends to work.

For additional information, access the full report at


For Further Information Please Contact

Jill Farrelly

Murray Consultants

01 4980300 

Claire Quinn


01 4172356 

About Deloitte Tech Trends

Deloitte’s annual “Tech Trends” report identifies the trends most likely to have an impact for CIOs in the coming year and beyond. Now in its sixth consecutive year, the trends are based on: feedback from client executives on current and future priorities, perspectives from industry and academic luminaries, research by technology alliances, industry analysts, competitor positioning, and crowd-sourced ideas, and examples from our global network of practitioners.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

The information contained in this press release is correct at the time of going to press.

Deloitte has almost 2,000 people in Ireland providing audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. 

Deloitte has more than 200,000 professionals, all committed to becoming the standard of excellence.


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