Ireland - Food and Beverage Centre of Excellence
The China opportunity
Over the medium to long-term, China represents a consistent growth market which can deliver tremendous opportunities for European exporters. While Chinese businesses welcome the prospect of a growth in imports, they want to deal with western companies on an equal footing.
This suggests that with the support of Irish state agencies such as Bord Bia, Irish exporters should consider partnering together to market Irish produce as one single offering of Irish meat, dairy or other food and beverage products. It is equally important that Irish exporters focus on their key strength as prominent producers of quality protein products, highlighting Ireland’s proven ability to produce safe and trustworthy food products.