Perspectives

Retail in Vietnam

Emerging market, emerging growth

With increasing disposable incomes, rapid urbanisation and rising living standards, Vietnam is one of the most dynamic emerging economies in the Southeast Asia region. Retailers, in particular, have also been drawn by its relatively young population of consumers – of which 70% are aged between 15 and 64 years – who promise to be a key driver of robust market growth.

Potential aside, the retail sector has also demonstrated a resilience that, in today’s turbulent environment, is highly prized. Despite the recent global economic slowdown, Vietnam’s retail market grew at a healthy double-digit rate of approximately 10% year-on-year in 2013, beating the neighbouring economies of Malaysia (7%), Philippines (7%), Singapore (3%) and Thailand (1%).

In this report, we will present the latest market intelligence and industry trends to enable you to identify and capitalise on the opportunities to succeed in the Vietnam retail sector.

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