Attracting the bankers of the future

Insights

Generation why

Attracting the bankers of the future

This report explores intentions, aspiration and association in relation to banking careers, based on a global survey of almost 108,000 business students from 1,350 unviersities.

Universum has been conducting research into students’ career intentions since 1988. Headquartered in Sweden, it operates from eight sites globally, and interviews 450,000 students in 27 countries annually.

Deloitte Examined data from the 15 markets most relevant to banking: Brazil, Canada, The United States, China, India, Japan, France, Germany, Italy, Netherland, Russia, South Africa, Spain, Switzerland and the United Kingdom.

In each market, business students were presented with a list of employers from a range of industry sectors. Students selected from these employers in a three-Stage process. First, they chose an unlimited long list of companies for which they would consider working. They then narrowed the choice to five ‘ideal’ employers. Finally, students were asked to which companies they had applied to or intended to apply to.

Generation why
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