4 min read
Behind the daffodil: Deloitte and the Irish Cancer Society
Making Moments that Matter
- Here at Deloitte Ireland, we strongly believe in supporting charities and organisations that mean the most to our people. One such charity that holds a very special place in our people’s hearts and on our fundraising agenda is the Irish Cancer Society.
With a vision of a future where no-one dies from cancer, the Irish Cancer Society are dedicated to preventing cancer, detecting it early and fighting it at every level. They are a community of survivors, families, patients, friends, nurses, doctors, scientists, professionals, supporters and volunteers who have been working together for over 55 years for and on behalf of those affected by cancer. We have been proudly supporting the Irish Cancer Society in achieving their goals for over 10 years now by running an in-house fundraiser in support of their annual Daffodil Day; however this cause was especially important for one particular group of our people as they literally went above and beyond to raise funds for this charity.
In 2019, four of our people from our Audit CTB department decided to take on the mammoth challenge of climbing Mount Kilimanjaro all in aid of the Irish Cancer Society. Kicking off their fundraising campaign in early 2019, Brian, Cathal, Keith and Stephen planned an array of events for our people to get involved in. Deciding to ease themselves into the challenge of Kilimanjaro, the group of four along with a larger group of Deloitte people climbed Ireland’s tallest peak, Carrauntoohil. Lucky to avoid our typical Irish weather, the group were met with mild conditions allowing them to safely ascend the ‘devils ladder’ and climb through the clouds to arrive at Carrauntoohil’s peak. Raising over €800 for their efforts, the group then went on to hold a table quiz to maximise their fundraising. With incredible prizes up for grabs, the table quiz was a huge hit with our people helping to continue to exceed fundraising targets.
After setting off on their quest to Kilimanjaro in early July, the group trekked their way to Mandara Hut passing the picturesque Mawenzi Mountain reaching Kibo Hut where they rested overnight, allowing their bodies to acclimatise in preparation for the midnight hike to Kilimanjaro’s summit. They successfully reached the mountain’s summit despite freezing conditions and low oxygen levels after an incredible 5 days of hiking. Met by the sun rising over the clouds, they had reached their 19,340ft goal for the Irish Cancer Society – an achievement the whole firm were immensely proud of. Managing to raise a phenomenal €11,000 for the charity, their ascent on the world’s highest freestanding mountain was all worth it.
Our annual fundraising plans for the Irish Cancer Society’s national fundraiser, Daffodil Day, unfortunately came to a halt in 2020, due to COVID-19, as our offices began to close and our people embraced a new working routine from their homes. However, COVID-19 did not stop our people’s desire to continue supporting the Irish Cancer Society and their national fundraising appeal. So our Corporate Responsibility team pivoted the usual fundraising approach to a virtual fundraiser where donations specified by each individual through simple voting options were processed directly from our people’s April salary by our Finance Team and therefore allowing us to continue to support the charity that has been there for so many of us when we needed it most. Raising an incredible €10,230, our people embraced the Digital Daffodil Day with no hesitation at all, despite the uncertain times that COVID 19 put to us.
Our commitment to the Irish Cancer Society is driven by our ambition to make an Impact that Matters in our community and we are extremely proud to be able to say that we have raised over €70,000 for the Irish Cancer Society in the last 10 years. Working with a charity like the Irish Cancer Society to create moments that matter for both our people and those who depend on the organisation is something that is embedded in our Deloitte DNA and something we hope to continue doing well into the future.
“The Irish Cancer Society would like to thank all at Deloitte for their unwavering support and generosity to date. So many people throughout Deloitte have embraced our partnership which is now stronger than ever. The Irish Cancer Society provides support and care to those with and affected by cancer all over Ireland. Our services are free of charge, and with just 2% government funding, are almost entirely funded through the generosity of the public and Corporate Partners such as Deloitte. Your incredible support and generosity will continue to bring real benefit to the lives of cancer patients, survivors and their families. Together, we will continue to make a difference in the lives of people affected by cancer in Ireland.”