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Services

Customer & Applied Design

Whether your go-to-market team is digitally fluent, or just beginning to make sense of the digital universe, our specialists can help you navigate a profitable path through new digital customer business models, offerings your customers will love, new digital experiences, and transformational end-to-end digital strategies.

Ask yourself: What does it mean to be a customer? Our answer would be: To be a customer means to be human.

The Human Experience approach to the customer experience can transform the way you perceive and interact with customers in every touch point through the moments of that experience. All the moments added up is your experience - we help amplify your brand by bringing more moments into your experience, reflected in new and innovative offerings – do that and you can take your business into a thriving future.

Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centered products, services, and experiences that engage and excite your customers, in all the ways they like - on-screen, voice, virtual and in person.

We will work with you to best use data, design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test and scale new offerings.

Even if your business is still finding its way in the digital world, our teams can help you navigate a profitable path forward through customer understanding, new business models, incredible offerings your customers will crave, state-of-the-art experiences, and transformational, end-to-end digital strategies.

Explore additional resources

2020 Global Marketing Trends

Constant technological change and increasing reliance on digital can leave people wanting for human connection. 

Millennials and beyond

Does a focus on millennials potentially masks the importance of other generations? Read what the research tells us.

A new age of digital storytelling

As technology often blurs the line between storyteller and listener, learn how can marketers use digital reality to their advantage.

Key contacts

Yvonne Byrne

Yvonne Byrne

Partner - Consulting

Yvonne Byrne is the Partner Lead for Customer & Applied Design. Yvonne also leads the Customer Transformation practice within Deloitte, specialising in Customer experience analysis and design, channel... More

David Conway

David Conway

Partner - Consulting

David Conway is the Partner Lead for Customer & Marketing and has deep experience as a Technology Advisor and Delivery Manager in both the Financial Services and Public Sector. He specialises in enter... More

Claire Dowling

Claire Dowling

Director - Consulting

With 16 years professional consulting experience as a design strategist and experience design specialist, Claire is creative director in Deloitte Digital Dublin, leading the experience design and visu... More