Perspectives

Consumer 2020

Reading the signs

A shifting global economy and changing consumer demographics will require retailers and brands to readdress growth opportunities.

Companies in developed economies will grow through market share, while the rising middle class in emerging economies will begin to reshape product portfolios and global consumer markets.

This report looks at how consumer attitudes and patterns of consumption will change over the next decade. 

Key findings:

  • How changes in the global economy are likely to affect consumers
  • Changing consumer demographics
  • Effects of the global food crisis
  • Sustainable consumption
  • How new technologies are changing the way consumers interact with companies
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