Insights

The green supply chain DNA

Retool your supply chain for the future

Most consumer organizations are familiar with the need to disclose operational information to key stakeholders. But a new consumer trend is changing the nature and depth of those requirements.

Consumers seek deeper connections with the products they buy. Those products are no longer viewed solely as accessories to a lifestyle: the products are the lifestyle. And consumers want those products to embody the values and beliefs of their lifestyle.

Do the right thing – Become a green market leader

As a result of this shifting consumer trend, supply chain management is now about getting the right product to the right customer at the right time, with the right information. This includes data about where the product’s materials came from, how it was made and how it was delivered.

By sharing this information, your organization can help consumers discern which products are more environmentally friendly.

But for the uninitiated organization, providing this information may pose a significant challenge.

Read ‘The green supply chain DNA’ and learn how your organization can create value by building competitive advantage and protect value by managing risk by rigorously analysing, reporting and managing sustainability data across your entire supply chain, and by pursuing opportunities that arise as a result of that analysis.

The green supply chain DNA
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