About the data

Digital Consumer Trends 2021, Ireland

Data cited in the Irish report is based on a nationally representative sample of 1,000 Irish consumers aged 18-75. The sample follows a country specific quota on age, gender, region and socioeconomic status. This report briefly outlines some of the key trends arising in the survey, however if you would like to discuss any further insights arising from the survey, please feel free to contact us.

The survey comprises the following analyses: Connectivity: wireline and cellular, 5G uptake and attitudes, Interaction with mobile operators (operator loyalty, smartphone purchasing channels future of stores), Digital Entertainment (SVOD and AVOD, Video games and social media), News sources (sources of news, fake news and scepticism), Digital devices (Smartphones, smart home, device usage, sustainability etc.) , Data privacy (consumer attitudes and actions) and Digital health (health service subscriptions, wearables, quantified self).