Contact tracing and tracking

Digital Consumer Trends 2020

15 minute read

Digital Consumer 2020 - Lockdown behaviour

Contract tracing is a key cornerstone to the Government’s strategy

50% of respondents would support the Government's usage of information generated by smartphone or other devices for contact tracing, such as using information generated by your smartphone or other devices (e.g. smart bracelets) to track your location and who you have been in contact with, so they can be automatically notified if you become infected. At 68% the support for this is highest in the 65 – 75 age category, those most at risk from this virus. The support wains in the 18 – 24 and 25 – 34 categories who show only 42% support.

48% of respondents would support the Government’s usage of technology and surveillance to establish the level of risk to catch or spread the virus, and restrict movements accordingly, by using the information generated by your smartphone or other devices (e.g. smart bracelets). Again we see the highest support in the 65 – 75 age bracket and the lowest in the 18 – 24 and 25 – 34 categories.

Using heat sensitive (thermal) cameras in well populated areas (such as train stations, airports, stadiums, etc.) to identify those with high temperatures and ensure quarantine rules are being followed received the highest support of 63% of our respondents.

When the question was raised about government initiatives around monitoring their own personal health data, respondents are slightly less supportive. The 18-24 and 65-75 age group are most supportive.

In this scenario only 31% of people supported the Government being able to monitor their own personal health data, if that means that the social distancing restrictions placed on society and business can be lifted more quickly, even without their permission, with nearly 50% opposing such an initiative.

When the question was turned to focus on other peoples’ personal health data, those supporting remained consistent but only 42% opposed the initiative.

The below questions looks at Government restrictions placed on daily life, as a result of the coronavirus pandemic.

Figure 1. Contact tracing support: 50% of respondents would support the Government's usage of information generated by smartphone or other devices for contact tracing.

Figure 2. The majority of respondents would support the Government's usage of information generated by smartphone or other devices for contact tracing. The support is highest among those aged 45+.


Figure 3. 48% of respondents would support the government’s usage of technology and surveillance to establish the level of risk to catch or spread the virus, and restrict movements accordingly.


Figure 4. The majority of respondents would support the Government's usage of information generated by smartphone or other devices as a mean to restrict movements. The support is the lowest among those aged 18-34 years old.


Figure 5. Majority of respondents support the idea of the Government using technology and surveillance to mitigate the impact of COVID-19.


Figure 6. When it comes to supporting Government initiatives around monitoring my personal health data, respondents are slightly less supportive. The 18-24 and 65-75 age group are most supportive.


Figure 7. Slightly less respondents would oppose the Government's initiatives around monitoring other people’s personal health data. Support wains significantly when it comes to other peoples data, with the +55 year olds being most supportive.

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John Kehoe
John Kehoe

Partner, Audit & Assurance
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Daryl Hanberry
Daryl Hanberry

Partner & Head of TMT
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Digital Consumer Trends 2020