Mobile Consumer Survey 2018

Insights

Mobile Consumer Survey 2018: The Irish cut

The smartphone has become intertwined into our daily lives, with ninety eight percent of smartphone owners using their devices on a daily basis. Smartphone capabilities and utilities are becoming ever greater and usage continues to evolve, and should continue to do so for years to come.

The Deloitte Mobile Consumer Survey: The Irish Cut explores some of the key themes that this year’s Mobile Consumer survey has revealed, how they are disrupting the mobile landscape today and likely to impact it in the next five years.

Key Findings

  • 93% of Irish consumers own or have access to a smartphone.
  • 97% of people have access to some form of mobile phone (smartphone/phone).
  • The number of +65 year olds with access to an e-reader has increased from 30% to 45%.
  • Access to tablets among the 65+ market has grown from 57% in 2017 to 70% in 2018.
  • 82% of consumers have access to a connected device.
  • 33% of Irish consumers use their smartphone to monitor their fitness levels.
  • 81% of Irish people consider the quality and coverage of their mobile network’s data coverage to be very important
  • 76% of Irish 18-24 year olds have a “pay as you go” contract.
  • 68% of Irish consumers use their phones to check their personal email at least once a day.
  • Irish smartphone users look at their phones 55 times a day on average.
  • 13% of Irish people admit to checking their phones over 100 times a day.
  • 56% of Irish smartphone users think they use their phones too much against 39% in the UK.
  • 79% of Irish people use their smartphones for work related business activities.
  • 73% of people have used mobile/online banking on their phones (5% increase on last year)
  • 39% of Irish people regularly use fingerprint recognition to unlock their device and authorise transactions.
  • 68% of 18-24 year olds watch live videos or stories on social media on a daily basis.
  • 27% of people stream a film or TV series at least once a week.
  • 87% of consumers are concerned about how online companies share their personal data with third parties.
Mobile Consumer Survey 2018 report

About the research

The Irish cut is part of Deloitte’s Mobile Consumer Survey, a multi-country study of mobile phone users around the world. The 2018 study comprises 54,150 respondents across 35 countries and six continents, with our sample for Ireland covering over 1,000 respondents aged 18-75.

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