TMT Predictions


Global Predictions 2019

What does the future hold for technology, media, and telecommunications?

What does the future hold for technology, media, and telecommunications?
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Deloitte Global forecasts smart speakers to become the fastest-growing connected device category, with an installed base exceeding 250 million units worldwide by the end of 2019. In its 18th edition of Technology, Media & Telecommunications Predictions, Deloitte also predicts radio will continue to be the hidden gem for advertisers due to its resilience, and fifth-generation (5G) wireless networks will arrive in scale, opening new possibilities and enabling new enterprise applications of mobile connectivity. Additionally, companies will accelerate their adoption and usage of cloud-based artificial intelligence (AI) as the technology is set to transform industries and society.


Smart speakers – the hear and now

With popular consumer smart speakers continuing to fly off shelves, Deloitte predicts that the smart-speaker industry will be worth €6.2 billion in 2019. At an average selling price of €38 per unit, total industry revenues could eclipse €3.8 billion, a 63% growth rate from 2018.

Radio star continues to shine brightly

Despite being seen as a part of traditional media, the 99 year old medium of radio continues to perform strongly with most markets recording radio listenership per week of around 90%.

Globally, Deloitte predicts that nearly three billion people will listen to radio weekly in 2019, and that total radio revenue will reach €35bn ($40bn), a one per cent increase from 2018. Figures for Ireland show daily weekday listenership to radio of 82% . At a time when television viewing figures for most demographics is decreasing and advertisers are assessing how best to spend money in digital advertising, radio continues to have a consistent reach.

The new network arrives

Wireless operators have been pouring resources into 5G network development – in fact, 72 operators are currently testing this offering – and Deloitte forecasts that in 2019, 25 wireless operators will launch 5G service, a figure that will likely double by 2020. In total, over one million 5G handsets are expected to be sold in 2019, and that number should expand to 12-20 million units by 2020. A further million 5G pucks/modems are also predicted to sell in 2019.

The democratisation of AI

Deloitte predicts that in 2019 companies will further accelerate usage of cloud-based AI software and services. Among companies using AI, 70 percent will obtain AI capabilities through cloud-based enterprise software, 65 percent will create AI applications using cloud-based development services, and by 2020, the penetration rate of enterprise software with AI built in, and cloud-based AI development services will reach an estimated 87 and 83 percent respectively.

Additional topics from Deloitte's 2019 TMT Predictions include:

  • China’s connectivity nurtures new digital business models: Deloitte predicts China will have world-leading telecommunications networks in 2019 and most likely in the medium term. Its communications infrastructure will provide a foundation for the gestation and maturation of at least three significant new industries: mobile payments, mobile online shopping, and bike sharing services—each of which could generate tens of billions of dollars in revenue annually by 2023.
  • Betting on sports broadcasting –Deloitte predicts that sixty percent of North American men ages 18-34 who watch sports on TV will also bet on sports. In addition, about 40 percent of all US-based TV watching by men 25-34 years old will be driven by sports betting.
  • 3D printing breaks through – Sales of enterprise 3D printers, materials, and services from large public companies will surpass €2.4 billion (US$2.7 billion) in 2019 and top €2.6 billion (US$3 billion) in 2020, growing 12.5 percent annually each year. The list of possible 3D-printable materials has more than doubled in the last five years, which has led to a rebound in the industry’s growth potential.  

Now in its 18th year, Deloitte Global’s annual TMT Predictions provide an outlook on key trends in the technology, media, and telecommunications industry sectors worldwide.

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