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Tech Trends 2014
Deloitte’s annual Technology Trends report examines the ever-evolving landscape of technology put to practical business use. Once again, we’ve selected 10 trends that we believe have the opportunity to impact business over the next 18 to 24 months.
Deloitte’s annual Technology Trends report examines technology put to practical business use. The theme of this year’s report is inspiring disruption. In it, we discuss 10 trends that exemplify the unprecedented potential for emerging technologies to reshape how work gets done, how businesses grow, and how markets and industries evolve.
We invite you to explore each of the 10 trends through the links below or by downloading the full report to the left.
Our 2014 trends are grouped into two categories:
Disruptors represent opportunities for technology executives to create sustainable positive changes in IT capabilities, business operations and business models. The current report features: CIO as venture capitalist, cognitive analytics, industrialised crowdsourcing, digital engagement and wearables.
Enablers are technologies in which many organisations have already invested, but new developments and opportunities have inspired new business applications, thereby warranting a fresh look. The current report features: technical debt reversal, social activation, cloud orchestration, in-memory revolution and real-time DevOps.
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What about Ireland?
Disruptive technologies provide an opportunity in 2014 to reshape organisations, change business models and transform industries, according to Deloitte’s 5th Annual Tech Trends Report. The report, titled Inspiring disruption, examines the changing landscape of technology and how multiple disruptive technologies are impacting business today. The study focuses on the next 18-24 months and is divided into two categories - enablers and disruptors.
Disruptors represent opportunities for technology executives to create sustainable positive changes in IT capabilities, business operations and business models. The current report features five disruptor technology trends which will have an impact on CIOs:
- CIO as venture capitalist
- cognitive analytics
- industrialised crowdsourcing
- digital engagement
Enablers are technologies in which many organisations have already invested, but new developments and opportunities have inspired new business applications, thereby warranting a fresh look. The current report features five enabler technology trends which will have an impact on CIO’s:
- technical debt reversal
- social activation
- cloud orchestration
- in-memory revolution
- real-time DevOps
Harry Goddard, Partner, Technology Consulting at Deloitte Ireland, says: “Disruptive technologies - from wearable devices to cognitive analytics to crowdsourcing - present unprecedented opportunities to reimagine how work gets done, how businesses grow, and how markets and industries evolve. But they also represent threats - and real challenges on how to balance experimentation for tomorrow with the realities of today. The recent Deloitte CIO survey found that only 35% of Irish CIOs believe their IT function is considered a hub of innovation – therefore CIOs here will need to assess how these trends are changing business as usual and opening the door for them to truly transform their business operations.
“One of the most interesting - and perhaps most talked about - trends this year is the CIO developing a venture capitalist mindset in relation to IT portfolio management. An effective portfolio view enables the CIO to continually evaluate and manage the strategic performance of each asset, project and vendor and communicate the value contribution in terms that business leaders understand.”
Examples of disruptive trends include:
CIO as venture capitalist - CIOs who want to help drive business growth and innovation will likely need to develop a new mindset and new capabilities. Like venture capitalists, CIOs should actively manage their IT portfolio in a way that drives enterprise value and evaluate portfolio performance in terms that business leaders understand. CIOs who can combine this with agility and align the desired talent can reshape how they run the business of IT.
Digital engagement - Content and assets are increasingly digital - with audio, video, and interactive elements - and consumed across multiple channels, including not only mobile, social, and the web, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement is about creating a consistent, compelling, and contextual way of personalising, delivering, and sometimes even monetising the user’s overall experience - especially as core products become augmented or replaced with digital intellectual property.
Goddard commented: “Encouragingly, in the recent Deloitte CIO survey, over 50% of Irish CIOs indicated that driving the digital agenda through technologies such as mobile, cloud, and social media was a priority. 48% indicated that they are actively adopting social media. Yet, a corresponding number have not moved beyond researching these rapidly evolving technologies, and so there is still significant potential to be unlocked. A key challenge in this area is speed of implementation while keeping up with consumers’ needs - therefore CIOs need to ne at the forefront in driving the adoption of these technologies within their organisations.”
Wearables - Wearable computing has many forms, such as glasses, watches, smart badges and bracelets. The potential is tremendous: hands-free, heads-up technology to reshape how work gets done, how decisions are made, and how you engage with employees, customers, and partners. Wearables introduce technology to previously prohibitive scenarios where safety, logistics, or even etiquette constrained the usage of laptops and smartphones. While consumer wearables are in the spotlight today, we expect business to drive acceptance and transformative use cases.
Cloud orchestration - Cloud adoption across the enterprise is a growing reality, but much of the usage is in addition to on-premises system - not in replacement. As cloud services continue to expand, organisations are increasingly connecting cloud-to-cloud and cloud-to-core systems – in strings, clusters, storms and more - cobbling together discrete services for a complete business process. Tactical adoption of cloud is giving way to the need for a coordinated, orchestrated strategy – and for a new class of cloud offerings built around business outcomes.
“Pretty soon it will be rare for organisations not to have a presence on multiple clouds (both private and public). In Ireland, our CIO Survey found that the balance currently lies with private cloud, with a 43% adoption rate versus 32% for public clouds, but this is likely to change. The challenge for organisations will be to integrate the multiple public and private cloud offerings with their core enterprise systems. It is those CIOs who have the disciplines of data management and integration architecture in place who will be best positioned to create harmony out of the existing landscape and then to leverage orchestration services when they arrive,” said Goddard.
Social activation - Over the years, the focus of social business has shifted from measuring volume to monitoring sentiment and, now, toward changing perceptions. In today’s recommendation economy, organisations should focus on measuring the perception of their brand and then on changing how people feel, share and evangelise. Organisations can activate their audiences to drive their message outward - handing them an idea and getting them to advocate it in their own words to their own network.
This year, in collaboration with Singularity University, the Technology Trends research also added a section on Exponential Technologies. The fields highlighted have far-reaching, transformative impact and represent the elemental advances that have formed technology trends both this year and in the past. Five exponentials with wide-ranging impact across geographies and industries were featured: artificial intelligence, robotics, cyber security, additive manufacturing and advanced computing. The report provides a high-level introduction to each exponential - a snapshot of what it is, where it comes from and where it’s going.
About Deloitte Tech Trends
Deloitte’s annual “Tech Trends” report identifies the 10 trends most likely to have an impact for CIOs in the coming year and beyond. Now in its fifth consecutive year, the trends are based on: feedback from client executives on current and future priorities, perspectives from industry and academic luminaries, research by alliance members, industry analysts, and competitor positioning and crowdsourced ideas and examples from our global network of practitioners. A digital copy of this year’s complete report is available Tech Trends 2014.