Promoting the Olympics with Indian Olympian Shiva Keshavan

Deloitte is proud to announce its sponsorship of India's Olympic luge athlete – Shiva Keshavan.

Shiva is a five time Olympian, the youngest person to ever officially qualify for the Olympic Games, and India's first representative in luge. This engagement represents a significant investment and intent towards elevating our brand and underscoring our commitment to well-being and a high-performance culture. The core values of the Olympics are timeless and resonate strongly with what we stand for at Deloitte - integrity, commitment to each other, and strength through diversity.

About Shiva Keshavan

Shiva Keshavan, dubbed “the fastest Asian on ice”, is a five time Olympian and the first Indian representative to compete in luge at the Winter Olympic Games.

He set a new Asian speed record at 134.3 km/h after beating the previous record of 131.9 km/h and won gold in Asia Cup 2011 at Nagano in Japan. In 2012, he set a new Asian track record at 49.590 seconds.
Shiva can speak (6) languages and holds a Master’s Degree in International Relations from the University of Florence. The PyeonChang Winter Games 2018 will be his sixth Olympic Games. 

He holds the record for the youngest Olympian ever and has served as the flag bearer for India in three Olympic Games.

Shiva is fairly active on social media and blogs about his perspectives on sports and other topics on a platform called “100thofasec.”

About Luge

Luge is one of the oldest forms of winter sport (first played in the 1870s) and was introduced into the Olympic Winter Games in 1964. It is a small one or two-person sled on which one sleds face up and feet first. The sport requires summer as well as winter training and luge athletes are supported by customized equipment, a luge coach and sled technicians.

Steering is done by flexing the sled's runners with the calf of each leg or exerting opposite shoulder pressure to the seat. Racing sleds weigh 21–25 kg (46–55 lbs) for singles and 25–30 kg (55–66 lbs) for doubles. Lugers can reach speeds of 140 km per hour (87 mph). Lugers compete against a timer, and on artificial tracks they are timed to a thousandth of a second, making luge one of the most precisely timed sports in the world.

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