Deloitte State of the Consumer Tracker

India takes global centre stage as anxiety doubles in one month

Our latest wave 19 edition (inputs until 26 May 2021) of Deloitte State of the Consumer Tracker, shows COVID-19 continues to be the leading driver of anxiety, with financial concern falling second across most countries.

This interactive survey kicked off on 15 April 2020 with the first phase (Wave 1) and over last one year we have analysed changing consumer behaviours for over 18 countries to better understand the interplay between personal safety and economic vulnerability as a driver of purchase decisions and consumer behaviour.

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