Deloitte State of the Consumer Tracker finds Consumer behaviour Trends 2021 has been saved
Deloitte State of the Consumer Tracker finds Consumer behaviour Trends 2021
Consumer behaviour trends post covid
Indian consumer is now less anxious and more confident
The COVID-19 pandemic led to consumers grappling with challenges related to two intertwined factors—personal health and financial well-being. As the economies of the world navigate COVID-19, the relationship between personal safety and economic vulnerability will define consumer behavior and purchasing decisions.
The Deloitte Consumer Industry Center has been conducting surveys for over a year with wave1 being initiated on Apr 15, 2020 last year. Around 18 countries globally of which India has been a part, have contributed to this major initiative to better understand the interplay between current consumer mindset, their buying behaviours as well specific drivers of anxiety, safety, financial challenges, brand preferences, e-commerce shifts, and more.
As we kick-off the Tracker 2.0 with our wave20, we saw Indian consumers showing signs of reduced anxiety bringing consumer confidence and positivity in view of the upcoming festivities.