Clicking towards growth

Online retail in India

The B2C e-commerce market in India has exhibited rapid growth and has attracted large investments from the PE/VC community. With positive fillips from the demand and supply side, this market is likely to reach $60Bn by 2017.

Online retail is the fastest growing channel globally, as confirmed by the Planet Retail’s retail panel data. The online channel is expected to grow at a much faster rate vis-a-vis more established channels as is expected to account for 10.1% of overall retail sales in 2018, up from 6.5% in 2013, and 3.5% in 2008.


The Indian online retail market has had a dream run in recent years when it comes to transaction value, however significant challenges still remain. These challenges are expected to drive consolidation in the market. If provided with the right regulatory enablers and economic conditions playing out favorably, the online market opportunity could be substantially higher.


It remains to be seen as to how the current establishment views the online retail market opportunity which could be a potential market discontinuity in the India consumption story.

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