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A Point of View
Crises are often multi-dimensional and are growing in intensity and frequency. A series of escalating events or triggers-or even a combination of issues and events-could collectively result in systemic weaknesses that undermine trust and reputation.
From an accident that disrupts your supply chain to a firestorm in social media, companies manage minor crises all the time. Its part of doing business. But dealing with a major crisis is a different matter. The focus is on a major event, or series of escalating events, that threaten an organization’s strategic objectives, reputation, or viability. It is the nature of crises to bring with them chaotic and uncertain environments, where impacts are difficult to assess and even more difficult to manage. This publication highlights the kind of escalating threats that can pose as crises and how organisations should pre-empt and address crisis situations.