How can GCCs accelerate GenAI adoption?

GCCs can be at the forefront of driving enterprise-wide adoption of GenAI. Their strategic role allows them to effectively pilot and scale AI initiatives, unlocking new opportunities for their parent organisations. With their robust technological ecosystems and unwavering commitment to innovation, GCCs are poised to lead this transformation and not just participate.

GenAI can be applied across various modalities, offering unique capabilities for automating and enhancing business operations. The primary modalities include text, image, code, audio and video. The illustration below demonstrates GenAI’s significant potential to transform business processes and create new opportunities for innovation at the enterprise scale. GCCs are the perfect testbed for these capabilities and will play a key role in the widespread adoption of this new technology.