Deloitte India and Lemnisk unite to transform marketing outcomes

• Alliance to establish a clear ROI framework, including client-specific data structures and governance to enhance the performance of AI models
• Thorough data-driven approach to develop personalised marketing campaigns and help clients optimise their marketing strategies, drive sales and increase customer lifetime value
   

National, August 14, 2024: Deloitte Touche Tohmatsu India LLP (Deloitte India) has announced a strategic collaboration with Lemnisk, a leading enterprise Customer Data Platform (CDP) provider. This collaboration aims to revolutionise marketing outcomes using an open technology stack that offers greater customisation and scalability, ensuring maximum impact from marketing investments and business outcomes.

This collaboration will combine the strengths of both organisations to offer enhanced marketing and data solutions to clients. Lemnisk specialises in data unification and customer data platforms, providing tools to collate and analyse customer data from various sources. This enables brands to enhance their marketing efforts, accelerate sales, expand relationships and increase customer lifetime value.

The collaboration offers CDP solutions that seamlessly integrate with existing and legacy systems. It also offers flexible deployment models, including on-premise options, to prioritise enterprise privacy and consent requirements. Additionally, the alliance establishes a clear ROI framework, focusing on use-case solutions, implementation and operations to deliver optimal results. This framework also includes identifying client-specific data structures and governance to enhance the performance of AI models.

Deloitte will provide clients with deeper insights into customer behaviour and preferences, enabling informed marketing decisions through Lemnisk’s advanced data platform. Their combined capabilities will allow businesses to create highly targeted and personalised marketing campaigns, improving customer engagement and conversion rates.

Hemendra Upadhyay, Partner, Deloitte India, said, "Our collaboration with Lemnisk is a game-changer in enterprise marketing. With our combined expertise and innovative technology, we are poised to deliver unparalleled growth and drive transformative outcomes for our clients, setting a new benchmark in marketing success."

In addition, Balaji Venkataraman, Partner, Deloitte India, said, “We are thrilled to collaborate with Lemnisk to bring unparalleled marketing solutions to our clients. Together, our innovative technology will drive significant value and transformative business outcomes. We aspire to set a new marketing efficiency and effectiveness standard.”

Vinay Prabhakar, Partner and Leader, Sales, Alliances, and Pursuit Excellence, Deloitte South Asia, shared, "At Deloitte, we believe in the power of collaboration. We can use Deloitte's extensive industry expertise and Lemnisk's cutting-edge customer data platform to deliver personalised, data-driven marketing solutions. This collaboration with Lemnisk exemplifies the art of the possible. Together, we are set to unlock new opportunities and create exceptional value for our clients, driving impactful business outcomes."

Per Subra Krishnan, co-founder and CEO of Lemnisk, “Our CDP is already powering some of the largest enterprises in India with hundreds of millions of users. The sheer scale of these deployments brings a unique set of challenges in organising and activating real-time data to unlock value. Deloitte’s intuitive understanding of these challenges has enabled us to craft a collaboration to ensure the success of enterprise CDP deployments.”

This collaboration sets the stage for a new era in marketing efficiency, effectiveness and transformative business outcomes.

Notes to the editor for reference purposes only:

This press release has been issued by Deloitte Touche Tohmatsu India LLP. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms.

About Lemnisk

Lemnisk's AI-driven CDP and real-time marketing automation deliver superior customer experiences that increase enterprise conversions, retention and growth. The key capabilities include:

• Identifying and stitching a user in real-time across different data sources and channels
• Creating one-on-one personalised experiences for each user across multiple marketing channels
• Orchestrating individual customer journeys on the right channels at the right time using a proprietary in-built AI engine, Ramanujan

Founded by Subra Krishnan, Rinku Ghosh and Praveen DS, Lemnisk is headquartered in Bangalore and has offices in Singapore, Dubai and Boston. The company is ISO 27001 and ISO 27018 certified.