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E-commerce in India

A game changer for the economy

E-commerce has transformed the way business is done in India. With attractive and convenient shopping options at the core of the consumer facing business, the e-commerce industry offers the power to create innovative, sustainable, consistent and seamless shopping experience across all channels.

Deloitte is privileged to collaborate with the Confederation of Indian Industry (CII) as a Knowledge Partner to create this report that will be recognized as a repository on the Indian e-commerce industry. In this report, we have presented the point of view of major stakeholders in the Indian e-commerce industry, along with the key challenges faced by them and key recommendations that will help strengthen this nascent industry to scale and sustain.

Key contacts

Chaitanya Prabhu

Chaitanya is co-leading the digital outreach initiative in Deloitte India, with specific focus on the e-commerce and retail sectors. In this role, he has developed Deloitte’s POV on solutions to support the exponential growth of Indian e-commerce companies. His previous marque experience includes, the rollout of the 4 PL consulting practice in the retail sector, for the first time in India and the operational rollout for 200+ clients in India’s first Free Trade Zone.

Kamlesh Dixit

Kamlesh works with global clients in digital transformational assignments encompassing web, mobile, social media and e-commerce. He is passionate about consumer internet and digital media and has worked with marquee clients in telecom and media industries.

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