Unlocking India’s $130B Sports Potential

Think Sports: Unlocking India’s $130B Sports Potential’ is a research report published by Deloitte & Google, which analyses India’s evolving sports landscape.The research leverages Deloitte analysis, Google internal data, primary research, expert interviews and industry sources to shed light on the India’s sporting market, ecosystem and future of sports in India.

India, a nation brimming with youthful energy and potential, is home to an unparalleled reservoir of sports talent waiting to be nurtured and unleashed.

In this report, we delve into the multifaceted landscape of Indian sports to explore its immense potential. Dive in and uncover how sports teams, leagues and broadcasters can engage fans year round, and how the ecosystem can come together to further grassroots and infrastructure development.