Charting Germany’s Innovation Strategy

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Spotlight on Germany’s evolving ER&D operating model strategy: Tapping into India advantage

Engineering Research and Development (ER&D) has become a critical area of focus for organizations worldwide in today’s rapidly changing business environment. A well-defined ER&D strategy is essential for driving innovation, enhancing competitiveness, and strengthening economic outcomes. A comprehensive innovation roadmap often sets industry leaders apart, with investors frequently viewing a strong product pipeline as a marker of a company’s long-term potential.

Both Deloitte and nasscom have observed a growing interest from European companies, particularly those based in Germany, in exploring how they can leverage the talent diversity, scalability, and cost-effectiveness of service delivery hubs like India to enhance their sourcing strategies. While some German firms have been trailblazers in building robust global ER&D models over the past decade, an increasing number of European organizations are now beginning to explore opportunities and test the waters of this vibrant supply market.

 

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