Diana O'Brien

Diana O’Brien is the first chief marketing officer (CMO) of Deloitte. Appointed in 2015, she reimagined marketing for the firm when she combined independent functions into a centralized, agile, data-driven model. With responsibility to amplify the firm’s growth strategy, she focused on aligning brand execution with business strategy, creating fewer campaigns with greater impact. Today, she continues to use insights, analytics, and innovation to define and deliver the best customer experience resulting in lower costs, a stronger pipeline, and happier customers across the entire portfolio.

For 32 years, Diana has empowered others to thrive. Her most recent roles include responsibility for Deloitte’s global clients, regions, industries, and insights program, as well as leading market development which included corporate citizenship, public policy, client experiences, and marketplace relationships. Prior to that, she was the first managing principal for Deloitte University, leading the 700,000 square-foot, $300 million leadership development facility. She served as the managing principal for talent development, responsible for industry and professional learning, leadership development, leader succession, community and inclusion engagement. Earlier in her career she was the national managing director of Deloitte’s Life Sciences consulting’s practice and Cincinnati consulting office managing director and women’s initiative leader. She has served on the US and global executive committees, as well as various other firm committees. She continues to serve clients in the life science and public sector space.

Diana has been included in Business Insider’s "Top 50 Most Innovative CMOs in the World," Forbes World’s Most Influential CMOs, Leading Women Inc., Leaders Magazine and Cincinnati’s 40 Under 40.

She extends her passion to several charities related to autism and diversity. She is the chairman and founder of IMPACT Autism, a forward-thinking organization that creates and delivers life management solutions to combat the educational, emotional, and social challenges of living with autism. She has received several community involvement awards from Cincinnati Autism Society, Applied Behavioral Services, Every Child Succeeds, FRED, and Cincinnati Center for Autism. In addition to her work with autism, she led a team that provided pro bono services to help the National Underground Railroad Freedom Center develop a strategic plan and she serves as mentor to young women in several organizations.

Diana holds an MBA in finance and a BS in behavioral management from Xavier University. She lives in Cincinnati with her husband and 22 year old triplets.

For the latest marketing insight and trends, visit CMO.Deloitte.com or Deloitte.WSJ.com/CMO.

dobrien@deloitte.com | +1 513 784 7303