Deloitte Review issue 11

We often hear “technology” and “tool” used as synonyms. It’s intuitive to regard a commercial website as a digital storefront, for example, and email as an alternative to the postal system. But a better analogy, harkening back to my geology texts from college, might be eolian systems—wind, which alters landscapes slowly and can erode or empower what it touches. It can propel objects designed with it in mind.