Deloitte Review issue 4

Through the lens of traditional business strategy, emerging markets look more like a quagmire than an opportunity. Transport costs are high; delivery schedules are precarious; electricity can be a luxury; and red tape comes by the spool. If not for labor arbitrage, it would be tempting to sit on the sidelines. But waiting has its costs. In Necessity Breeds Opportunity, we consider whether these constraints can also frame innovation and lead to competitive advantage.