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Our latest Global Automotive Consumer Study builds on automotive consumer research Deloitte’s Automotive practice has been conducting since 2009. Informed by themed modules that test consumers multiple times a year, this report explores consumer interest in advanced vehicle technologies, including self-driving technology, advanced safety and powertrain systems, cockpit technologies, and more. We highlight which technologies consumers desire most and how much they are willing to pay for those features. The study focuses on six focus countries, the United States, Germany, Japan, South Korea, China, and India, and compares and contrasts consumer sentiment in these markets as a proxy for consumers worldwide.