Product Development

“As technology advances exponentially and barriers to learning, entry, and commercialization continue to decrease, product development and commercialization will further fragment. Meanwhile, as consumer demand fragments, so will addressable markets, making the notion of “mass market” more and more irrelevant. In this manufacturing environment—with the downstream fragmenting as scale moves upstream—businesses seeking growth will need to rethink the ways they participate in the manufacturing landscape.” (excerpted from The Future of Manufacturing, by John Hagel III, John Seely Brown, Duleesha Kulasooriya, Craig Giffi, & Mengmeng Chen)