Product Innovation

“Disruption and performance pressure are at record highs across virtually all industries. Trying to keep ahead of the curve, many executives push their institutions to innovate faster, but their focus is largely on narrowly defined technology and product innovation. The trouble is that ever-shortening product life cycles mean that these innovations only create value for a short period, sometimes a few months.” (excerpted from Institutional Innovation, by John Hagel III & John Seely Brown)