Research and Development

“The more complex the product…the more the parties designing parts of the final product must interact. In general, this factor matters most during design and prototyping. This means that, the more complex the product, the greater the value of in-house R&D or collaboration by a few tightly coupled players, and the more resources a manufacturer should have in house—and the more difficult disruption in the form of fragmentation becomes.” (excerpted from The Future of Manufacturing, by John Hagel III, John Seely Brown, Duleesha Kulasooriya, Craig Giffi, & Mengmeng Chen)