Who’s Trending what?
ME PoV Spring 2012 issue
What reputational risk means to companies today and how they are managing it
What the Arab Spring elucidated perhaps more than a disgruntled population, was that this population is signed in and logged on. Throughout the Middle East North Africa (MENA) region and specifically in Saudi Arabia, the United Arab Emirates (UAE) and Egypt, over86% of active web users use social media to get news, information and advice on various issues, according to The Arab Social Media Report, issued by The Dubai School of Governance in November 2011.
According to the report, 70 percent of respondents use social media to voice their opinions on a multitude of topics. As such, the region is fueled with highly active web users, engaged on the various social media platforms.