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Maserati partners with Deloitte Digital & ACNE to launch its new digital customer experience

Maserati has begun the rollout of an entirely new digital customer experience. The redesign and build of its global, local and dealer websites is the first step in a vast and ambitious project awarded to Deloitte Digital and its creative boutique ACNE to drive the business forward and take Maserati to a leadership position in the digital space. The new experience removes friction in the customer journey and showcases the quality of the brand, luxury product range and possibilities of personalisation online.

With a website that has significantly increased in traffic and serves more and more, prospects and customers each year, is a vital part of the strategy to embed digital at the core of the Maserati experience. 

Deloitte Digital & ACNE have combined technical know-how with creative excellence to redesign and rebuild the new website using Adobe Experience Cloud applications. The new platform enhances business performance, with a range of new shopping tools, taking a step closer to a complete digital commerce experience. Whilst new rich and engaging content drives storytelling and elevates the experience and under the positioning of, ‘masters of Italian audacity’. 

David Mattingly, Maserati Head of Digital, says “We are proud of the new site which represents another significant step towards embedding digital at the core in the Maserati experience.  Deloitte Digital and ACNE’s ability to combine creative thinking with technology know-how has been pivotal to making this happen and marks another chapter in the successful history of collaboration between our businesses.”

Gianluca Loparco, Deloitte Digital and ACNE Italy Practice Leader, adds, “We are delighted to have extended our partnership with such a hugely iconic Italian brand which we’re all fond and proud of. The new site illustrates the best of Maserati, Deloitte Digital and ACNE’s skills and ambition combined.” .

Sam Roddick, Global Head of Deloitte Digital shares,  "The new is a great example of blending creative, business and technology to drive human, experience-led transformation of the Maserati business that will lead them to new growth." 

What’s next 

In total 238 websites and 18 shopping tools will be updated over the coming months, with the support of a continued release of new functionality to serve the new consumer preferences.  That includes a logged in state linked with the Maserati owner app, prospect and customer garage and AR technologies to allow customers to build a closer relationship with their cars ahead of delivery and an evolutionary step allowing customers to complete their car purchase online.  

The project involves a mixed discipline team coordinated by Tom Jefferies, Deloitte Digital Director, with creative and content led by ACNE Creative Director, Emanuele Viora, experience design led by Deloitte Digital Experience Design Director, Alessandro Piana Bianco, and Adobe Experience Cloud implementation led by Sebastiano Sannino, Deloitte Digital Adobe AEM Director, all in collaboration with the wider Deloitte Digital global network. 

Click here to see the new 

How Deloitte Digital is helping Maserati drive a new customer experience

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