Predictions

How to promote further evolution of digital promotion

Optimize your digital promotion through "育デジ (Iku-Digi)"

Digital promotion has established its presence and become a commodity in the pharmaceutical industry. As a result of pharmaceutical companies’ scrambling to the digital approach, an overabundance of content has been delivered. Needs for “育デジ (Iku-Digi)” have been raised to optimize digital promotion.

Explore content

Optimize your digital promotion through "育デジ (Iku-Digi)”

Digital promotion has established its presence and become a commodity in the pharmaceutical industry. In the last few years, use of digital channels to access healthcare professionals (HCPs) has rapidly increased, including websites dedicated to HCPs, web conferences, smartphone applications,and third-party promotional services. Simultaneously, digital content for MRs to enhance impact of detailing has been enriched.

As a result of pharmaceutical companies’ scrambling to the digital approach, an overabundance of content has been delivered to users, HCPs and MRs, beyond their capacity to digest and make use of.

Even the individuals in charge of digital promotion are often unaware how their contents are actually used or how users value them Although digital promotion is considered more cost-effective than other forms of promotion, the current situation may actually result in inefficient use of promotional budget.

This paper discusses “育デジ (Iku-Digi)”, how to promote further evolution of digital promotion by ensuring that it meets users’ interests and needs.

(632KB,PDF)
Did you find this useful?