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How to design the optimal eMarketing model

To realize the power of eMarketing

The emergence of e-channels has greatly affected various industries, both by transforming the way in which customers gather information, and more generally by changing the mindset and behavior of consumers. The pharmaceutical industry is no exception.

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Realize the power of eMarketing

The emergence of e-channels has greatly affected various industries, both by transforming the way in which customers gather information, and more generally by changing the mindset and behavior of consumers. The pharmaceutical industry is no exception. In this new world, it is important not only to provide customers with timely and appropriate information, but also to collect information that relates to stakeholders (i.e. healthcare professionals and patients) through e-channels and leverage it in various activities including sales, marketing and research and development (R&D). This allows the pharmaceutical company to indirectly address the stakeholders’ needs. For pharmaceutical companies, the world of e-channels is a gold mine of information, and close collaboration between an eMarketing division and other functions is key to make the most of it. This article discusses how an organization should be setup to realize the power of eMarketing.

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