Predictions

Enhancing business operations through forecasting

Understand market dynamics for decision-making

Well-constructed forecasting models have many applications in business planning. Forecasting models are frameworks in which market dynamics driving commercial success can be better understood, and in which the impact of market interventions can be modeled and calibrated against past performance.

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Make effective use of forecasting

Well-constructed forecasting models have many applications in business planning. Far beyond being arithmetic tools useful only for producing numerical sales projections, forecasting models are frameworks in which market dynamics driving commercial success can be better understood, and in which the impact of market interventions can be modeled and calibrated against past performance.
However, building a forecasting model to answer the right questions is a difficult balancing act requiring triangulation between the desired level of detail, the availability of reliable input data, and the tolerance of the organization to rely on well-informed judgment to make decisions.
The purpose of this white paper is to describe the ways in which forecasting models can be used to support business planning, and to describe some best practices based on our experience in forecasting in the pharmaceutical industry.

(266KB,PDF)
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