Predictions

Medical device pricing strageties

Medical device manufacturers must adopt stronger pricing strategy

In the medical device market where sales representatives are expected make price negotiation with wholesalers, frameworks / rules to efficiently provide the approver with proper information and to support appropriate pricing decision-making are required.

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Keys to adopt stronger pricing strategy in medical device industry in Japan

Medical device manufacturers have been faced with increasing price pressure.
In the medical device market where sales representatives are expected make price negotiation with wholesalers, frameworks / rules to efficiently provide the approver with proper information and to support appropriate pricing decision-making are required.

 

※This report issued in June 2013.

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