The Deloitte Consumer Review
Africa: A 21st Century View
In this report, Deloitte assesses how the African market has developed, how perceptions of Africa have changed, and how consumers are responding to a period of rapid economic growth. We also make the case for seizing the opportunities within the continent.
Africa is not one, but 54 countries with different growth rates, infrastructure, trade agreements, tax regulations, culture and levels of technological development. Business strategies need to be tailored to the specifics of each market or sub-region if they are to succeed. This report aims to provide you with insight and data to enhance your understanding of the opportunities and challenges in Africa.