Global Mobile Consumer Survey
The Kenyan Cut
We are now in a period where smartphones and smart devices are an integral part of our lives across all age groups, and as we demand entertainment, knowledge and instant connection at an increasing pace, we will continue to explore and embrace this life-enhancing journey.
Can tech companies reach older consumers during the pandemic?
Boomers and Matures can afford to spend on consumer technology, but they aren’t buying
To recover from the COVID-19 shock, tech companies need to appeal to older consumers—those who have money to spend but choose not to spend it on tech.
The impact of web traffic on revenues of traditional newspaper publishers
A study for France, Germany, Spain and the UK
The internet era is reshaping the media industry and the way people consume and access news. Consumers use social media, search engines and news aggregators as a complementary source to newspapers’ own websites to find news.