TMT Predictions 2016
Southeast Asia Edition
In this year’s edition, Deloitte Southeast Asia’s TMT practice has once again included its “Southeast Asia perspectives” with a number of regional insights to augment the global trends.
The last 15 years have been a golden era for innovation: multiple TMT products and services that we now take for granted were niche or non-existent back then.
In 2002, homes typically had dial-up Internet access, boxy television sets, wired speakers, standalone digital cameras, shopping catalogues and fixed line telephones. Photos were stored in albums and shelves bulged with CDs and DVDs; LPs had been banished to the attic or sold off.
‘Candy bar’ shaped mobile phones had monochrome screens and were predominantly used to make calls and exchange text messages. Instant messaging, e-mail, e-commerce, maps, search engines, photos, videos and other online services that are now routinely accessed via smartphones were predominantly PC-based at the start of 2002.
3G networks had only just launched commercially, offering speeds of a few hundred kilobits per second. As most homes still had dial-up Internet, it was faster for most people to visit a video rental store, return home, watch the film, and then return it rather than to wait for a file to download.
Over the last 15 years, connectivity has become steadily faster, enabling many new categories of service to become mainstream, including a number of current staple applications: search engines, social networks, video-on-demand, e- and m-commerce, app stores and online video games.
These new services have driven the growing appeal of digital devices; smartphones and tablets being the two standout devices to have emerged over the period. These new device types have tended to complement rather than usurp existing products.
While the past 15 years has witnessed startling change, it has also seen remarkable continuity. Broadcast television, radio, cinema, live entertainment, printed books and in-person meetings remain popular despite multiple digitally-enabled alternatives.
2016 promises to be yet another exciting year for the TMT sector. In this year’s edition, Deloitte Southeast Asia’s TMT practice has once again included its “Southeast Asia perspectives” with a number of regional insights to augment the global trends. Given Southeast Asia’s unique quirks, a number of fascinating trends – each developing at its own momentum – may have the potential to play out differently in the local markets.