People data everywhere

Bringing the outside in

Leading organizations routinely use both internal and external data to build their brand, find new customers, manage risk, and make investment decisions. What if HR could leverage data just as effectively? That time has come.

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HR and talent organizations are expanding their HR data strategies by harnessing and integrating external data from social media platforms and other external sources. This data can comprise a critical part of a company’s strategy to understand its employment brand, identify strong candidates, understand employee engagement, and predict and try to reduce flight risk. This year, organizations should upgrade their focus on the use of external data within HR, as it has become a fast-growing part of the HR analytics strategy.

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